The 4 Cornerstones of a Successful e-Commerce Business

Many elements go into running a successful e-commerce business, but they all need to be set upon a solid foundation to thrive. There are several things that you can do to help your business to succeed, but there are a few key important ones. Read on to learn the four cornerstones of a successful e-commerce business.

Keyword Research and SEO

For your business to be successful, you must understand how to research keywords and use them for SEO optimization. Keywords are the words that are most frequently entered into search engines when people are looking for an answer. According to Search Engine Journal, SEO stands for search engine optimization, which means knowing how to use keywords to make your business more visible within search engines. If you don't use SEO properly, then customers will not be able to find you. One way to research keywords is by using google trends. Be sure to use them organically by not overstuffing your keywords. This will be obvious to customers and it also works against you in SEO ranking.

A Vibrant Social Media Presence

Having a vibrant social media presence is a gateway for your customers to your business. You can use your content to link consumers back to your website, landing page, or wherever you choose. Be sure to use a social media platform where your customers hang out. To do this successfully, you might need to get some extra help with your social media marketing if you don’t know how to do it yourself. Additionally, having a great social media presence allows customers to share information from your profiles easily with their friends, thus leading to more potential customers for your business.

Frictionless Payment Processing

PCI compliance is necessary for smooth and safe processing for online payments. According to Merchant One, with massive data breaches becoming more and more commonplace, PCI compliance is becoming increasingly more important for small retailers. Part of this compliance is having an SSL certificate for your website. SSL stands for secure sockets layer and gives websites an extra layer of security for e-commerce payment processing. SSL is no longer optional and has been made mandatory by Google for 2019. Many e-commerce websites that are self-hosted come with SSL as part of your subscription plan.

Mobile Optimization

According to DreamHost, many consumers shop from their mobile device, so if your e-commerce platform is not set up to coincide with mobile customers, then you are losing out on a lot of business. You will be underutilizing your social media platforms as well since most consumers use social media as a bridge to online sales. Web pages will not automatically reformat themselves for mobile device users. You need to make sure you spend some time reformatting the design and the functionality of your website to make sure that the user experience for mobile users using your platform is smooth.


These four points are called cornerstones because they are fundamentally necessary and no longer optional. They must be implemented to have a solid foundation and a safe structure to make your e-commerce business successful. Prevent future problems by setting up your e-commerce business properly.

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