Our Approach to Paid Social Media
With almost 80% of the U.S population having a social media account a well planned social media strategy is paramount to digital advertising success. One of the biggest benefits to social media advertising is the abundance of data available to marketers. Utilizing this data we learn where our clients ideal audiences are, when they are there and how they engage. With that information we then create advertisements and place them in front of the audience to entice our desired action.
Although there is extensive research involved in campaign set up, we know there is always room for improvement. That is why we are constantly testing our ads and targeting to ensure we are driving the highest ROI for all of our clients. With a holistic approach to digital marketing we use the insights gained from our social media performance to inform strategy on other marketing channels.